It’s no secret that the COVID-19 pandemic took a heavy toll on the foodservice industry. Operators were faced with a whole new set of challenges, and suddenly the word “pivot” was top of mind for virtually everyone—including foodservice manufacturers.

Tyson Foodservice was quick to respond, and they enlisted us to help get the word out about how the Tyson Red Label^® product line was already tailor-made for today’s leaner kitchen staffs, tighter food budgets and greater demand for takeout and delivery.

The approach was simple: use short, engaging videos to demonstrate the virtually unlimited recipe applications for core products within the Tyson Red Label^® line. Promoted through paid and organic social media, these videos also drove operators to digital product booklets with more product info and recipe ideas. Pivot accomplished.